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We believe that understanding people's priorities will result in better public policy, stronger non-profits, more effective communications, and more satisfied customers.




Featured Poll - The Baltimore Sun:

Brown holds modest lead over Hogan in fluid race

(October 11, 2014 - The Baltimore Sun)  Democrat Anthony G. Brown holds a modest lead over Republican Larry Hogan in Maryland's race for governor, but many voters have not firmly made up their minds and the outcome is far from certain, according to a new poll conducted for The Baltimore Sun.

The poll by OpinionWorks of Annapolis found Brown leading Hogan 49 percent to 42 percent.

Though Brown has a 7-point lead, the poll found his backers are less solid in their conviction than Hogan supporters. And many in Brown's camp are younger voters, a bloc that historically is less likely to vote.

"Hogan has a much more engaged, committed base of support right now," said OpinionWorks President Steve Raabe.

"This is not by any stretch a locked-up race," Raabe said. "You can still see Brown winning comfortably.  But you also can see Hogan winning."

The poll of 800 likely voters, conducted Oct. 4 to Oct. 8, has a 3.5 percentage-point margin of error.

To see the complete Sun article, click here.

To see the complete poll results from OpinionWorks, click here.


O'Malley has little support in Md. for a presidential run

(October 12, 2014 - The Baltimore Sun)  As Gov. Martin O'Malley seeks to build support for a potential presidential campaign, a new poll conducted for The Baltimore Sun shows enthusiasm among voters in his home state is conspicuously low -- and might be slipping.

Despite high-profile victories in Annapolis and a growing national buzz about his future, nearly six in 10 Maryland voters said they would not back the governor if he decides to seek the Democratic nomination for president in 2016, while 14 percent said they would.

The lackluster showing for O'Malley in a state where registered Democrats outnumber Republicans by better than a 2-1 margin is likely a reflection of the broader political dynamic the governor has wrestled with for years.  Everyone -- even those who might otherwise support O'Malley -- is waiting for Hillary Clinton.

To see the complete Sun article, click here.

To see the complete poll results from OpinionWorks, click here.


Marylanders agree with Ravens decision on Ray Rice

(October 11, 2014 - The Baltimore Sun)  Most Maryland voters agree that the Ravens were right to fire Ravens running back Ray Rice, but a higher percentage of women than men thought the team's punishment was too severe, according to a new poll for The Baltimore Sun.

Fifty-nine percent of men said they supported the team's decision to terminate Rice's contract, while 52 percent of women agreed with the punishment for punching his then-fiancee in an elevator of an Atlantic City casino.

The poll of 800 likely Maryland voters was conducted for The Sun by OpinionWorks of Annapolis.

The Greater Baltimore area polled nearly identically to the rest of the state on this issue, which OpinionWorks President Steve Raabe called "striking," given that Ravens fans are more likely to be centrally located.

To see the complete Sun article, click here.