OpinionWorks: Who We Serve

Who are our customers?

We primarily serve organizations engaged in environmental protection, mass transit, health care, higher education, and museums and the arts, and we have an active customer satisfaction practice. Our commitment is to bring advanced survey research to organizations no matter their size – to help them build their capacity, raise the visibility of their issues, and improve their relationships with their constituents.

This is who we serve:

Not-for-profit organizations that need to broaden their funding base. We measure organizational effectiveness in the eyes of donors, constituents, and board, and explore motivations for increased involvement and giving.
Organizations that are pursuing action on a public issue. We survey active voters to test attitudes on pivotal issues, and pinpoint areas where voters want to change public policy. Our high-level interviews with business and opinion leaders shape an outreach strategy. Through voter focus groups we help advocates hone their messaging to reach a larger share of the public.
Government agencies that want to improve the effectiveness of their programs. At a time of scarcity of government resources, we can identify the elements of public programs that are most impactful, and help agencies target their budgets most effectively. We specialize in areas such as transit, recycling, and economic development.
Corporations that want to improve their bottom line. We test new market concepts to identify targeted marketing opportunities. Our thorough exploration of customer satisfaction points up low-cost, high-impact changes that will immediately improve the customer relationship. Our employee satisfaction studies find the ways to make everyone feel a productive part of the team.

These are recent clients:

1199SIEU
Aircraft Owners and Pilots Association (AOPA)
Alice Ferguson Foundation
American Air Museum in Britain
American Society of Interior Designers (ASID)
Baltimore Community Foundation
Bassett Healthcare
Binghamton Metropolitan Transportation Study
Campaign for Tobacco Free Kids
Capital-Gazette Newspapers (Annapolis)
Chicago Regional Transportation Authority
CHK America
City of St. Petersburg, Florida
Colgate University
Comcast
DealerTrack
Doctors Community Hospital
Fairfax Tomorrow
Fitzgerald Auto Malls
Greater Baltimore Medical Center
Herring Run Watershed Association
Huntington Learning Centers
James Mithoefer Center for Rural Surgery
Jubilee Baltimore
Lutheran World Relief
Maryland Citizens’ Health Initiative
Meyerhoff Family Funds
Museum Association of New York
National Trust for Historic Preservation
New York City Office of the Mayor
New York Metropolitan Transportation Authority
New York State Historical Association
Onondaga County (Syracuse, New York) Resource Recovery Agency
Open Society Institute - Baltimore
Otsego County Conservation Association
Oxford University, St Edmund Hall
Population Action International
Rent-A-Wreck
Safeway
State of Florida Courts System
Stormwater Action Coalition (Baltimore)
The (Baltimore) Sun
Washingtonian Magazine
The Wilderness Society
Virginia Commonwealth University
Washington Area Metropolitan Transit Authority

“The survey that you did was outstanding. … In fact, based on the survey results and some additional feedback since then, I’ve just finished drafting a major report to the board that outlines what the next three to four years would look like.”

– Michael Alin, Executive Director
American Society of Interior Designers