Wayne Jacobs
Senior Associate, Qualitative Research
Principal, Jacobs Jenner & Kent

Wayne Jacobs is an experienced focus group moderator and qualitative research expert. He personally conducts over 200 focus groups every year, from coast to coast. Wayne is a sought-after speaker at trade shows, talking about the applications and best practices of qualitative research.

Wayne has served as director of research for an international marketing and market research company. With a professional background including The Bendix Corporation and the Chrysler Corporation, Wayne is also a much-published author of research and international marketing studies. With concentrations in technology, association management and real estate, Wayne has performed “state-of-the-industry” studies for clients such as the Consumer Electronics Industry, the Business Products Industry, the Manufacturing Technology Industry and segments of the Residential/Commercial Remodeling Industry.

He has also worked with membership associations, such as the American Association of Retired Persons, American Diabetes Association, American Lung Association, Electronics Industry Association, Food Marketing Institute, International Association for Manufacturing Technology, National Home Builders Association, Remodelers Association, and the Urban Land Institute.

Wayne Jacobs is a member of the American Marketing Association Past Presidents Council.