Steve
Raabe
Founder and President
Opinion Research Director
Steve Raabe is the
founder and president of OpinionWorks, a full
service market and opinion research firm based in
the Mid-Atlantic. Steve launched OpinionWorks in
2001 to provide clients with critical insights
based on scientifically-sound survey research, at
an affordable cost.
Dating back to
1985, Steve has designed and overseen literally
hundreds of opinion research projects in many
fields. He has conducted extensive research into
the key drivers of customer and member
satisfaction, the most effective cues to
charitable giving, voters’ issue and
candidate preferences, and consumers’ buying
and shopping habits. Steve researches behaviors
and attitudes for non-profit organizations,
associations, corporations, government agencies,
and the media.
Steve offers
public hearing testimony as an expert witness on
survey findings, is called upon to comment for
the news media on public issues, advises
non-profit executives on how to strengthen member
loyalty and maximize the return from their
donors, and briefs corporate leaders on the best
methods of improving their standing with the
public or their customers.
He is a sampling
expert, known for developing stringent
methodologies that will achieve the truest
possible representation of the population
surveyed. His questionnaire design is
well-regarded within the community of research
professionals.
Prior to forming
OpinionWorks, Steve served on Capitol Hill as
Director of Public Policy for Lutheran Services
in America, the largest private human services
network in the nation. For ten years, Steve
served as Director of Research and Executive Vice
President of Potomac Incorporated, a public
affairs firm based in the Washington, D.C. area.
He was field coordinator for the Maryland State
Teachers Association, and has been an active
volunteer and staffer for a number of political
campaigns, including two stints as field staff
for Presidential candidates. Steve is an active
volunteer in his local community.
Steve attended
American University in Washington, D.C., earning
a Bachelor's Degree in Political Science and
graduating cum laude in 1986.
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